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The Loss of Individuality in the Pursuit of Fashion
For over a decade, China has been transitioning towards a more capitalist society and the younger generations of women have become increasingly drawn to fashion. This phenomenon is not limited to just China, as women around the world have become captivated by the latest styles and trends.
Dominique Musorrafiti captured this change in a photo project that was shot in 2009. The subject of the project was the vibrant and bustling women’s clothing stores in Kunming, Yunnan Province, China. These stores constantly offer new and exciting clothing and accessories in an attempt to attract potential customers.
Escape from dress for Success … Don’t be intoxicated by fashion don’t be a slave … Choose what you like, choose your style as you wish, be yourself, be free!
Despite the appearance of free choice in personal style, many women end up losing their individuality and unique sense of self. They follow fashion tips and trends in order to achieve success, but in doing so, they become similar to the mannequins that they see in the store windows.
All of the photos in this project were taken with a Lomo LC-A+ camera and 135mm film, using Fuji Superia 200 film. The project was completed in December 2009 in Kunming, Yunnan Province, China.
Photo&text: Dominique Musorrafiti