Escape from fashion

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New China is every day, for about more than a decade, increasingly capitalist and the new generations of women, as a lot of women around the world, are intoxicated by fashion. Photo project on film, shot in 2009.

The subject of the shots is the sparkling and colorful women’s clothing stores, which every day have new clothing and accessories, trying to attract the attention of potential customers. Free choice of personal look is often apparent, as, in the end, many women depersonalize their image and individuality. When women created an image following the tips as the keys to achieving success at the end up, they appear and become just like the mannequins in the photos.

Escape from dress for Success … Don’t be intoxicated by fashion don’t be a slave … Choose what you like, choose your style as you wish, be yourself, be free!

All photos were shot with a Lomo LC-A+ on 135mm film, Fuji Superia 200, December 2009, Kunming, Yunnan Province, China.

Photo&text: Dominique Musorrafiti

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