China Underground > China Finance > Sony Music Entertainment Launches RCA Records Greater China

Sony Music Entertainment Launches RCA Records Greater China

RCA Records has opened its first Asia division in Greater China.

RCA Records Greater China was launched today by Sony Music Entertainment (SME). The new label will focus on signing artists in the Greater China region, expanding the company’s presence in the region, and investing in artists looking to expand their artistic and commercial opportunities in streaming, gaming, Virtual Reality, Augmented Reality, NFTs, the Metaverse, and other areas. 

RCA Records Greater China will build on RCA Records’ legacy as a world-class label by assisting artists in growing their popularity in the area and leveraging SME’s wide network of creative talent to explore international collaborations and releases for artists with a global audience. 

“We are delighted to announce the launch of RCA Records Greater China which is the first in a series of labels we plan on launching in the region. With China achieving over 30 percent growth in recorded music revenue in 2021 and leading the Asian market, there is plenty of room for artists and music labels to grow. RCA Records Greater China will improve our ability to create quality, diverse music and products that help artists stand out and compete effectively in the attention economy,” said Andrew Chan, CEO, Greater China, Sony Music Entertainment

RCA Records Greater China will focus on developing domestic A&R and local-language musicians in the region, with its own dedicated artist roster, with its main team centered in Shanghai. To support its devoted portfolio of artists, the label will make crucial appointments in A&R, Web 3.0, data analytics, digital marketing, digital licensing, gaming, talent development, and more. 

RCA Records Greater China also announced today that Jackson Wang and A-Lin, two of the region’s best-selling acts, had joined the company.

Jackson Wang is a singer, songwriter, record producer, director, and designer from China. He’s also a member of GOT7, a prominent KPOP group that debuted in 2014 and became the first Chinese solo act to chart on the Mediabase US Top 40 Radio Chart. The single “Jackson Wang” was released by RCA Records Greater China, which will also distribute Wang’s Chinese album. A-Lin has been nominated for five Golden Melody Awards (often known as the “Mandarin Grammys”) and has won seven KKBOX Music Awards. She is noted for her energetic live performances and wide vocal range. 

Kevin Foo has been named Managing Director of Sony Music Greater China, reporting to Andrew Chan, CEO of Sony Music Greater China. He will continue to supervise Sony Music Entertainment Taiwan’s activities, which include Shanghai, Taipei, and Singapore. Foo has almost 20 years of expertise in the music, entertainment, and talent management businesses. He helped begin the careers of various Asian artists, including Linying, Charlie Lim, and The Steve McQueens, as well as Eric Chou, Lay Zhang, Jolin Tsai, and Weibird. 

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