China Underground > China Finance > Tencent Music and Sony Music Entertainment Sign Multi-Year Extension of Digital Distribution Agreement

Tencent Music and Sony Music Entertainment Sign Multi-Year Extension of Digital Distribution Agreement

Tencent Music Entertainment Group (“Tencent Music,” “TME”), the leading online music and audio entertainment platform in China, and Sony Music Entertainment (“SME”) today announced the multi-year extension of the digital distribution agreement between the two parties.

TME will continue to make music from SME available across all its online music platforms in mainland China, including QQ Music, Kugou Music, and Kuwo Music, as well as its live-streaming platforms and WeSing, its online karaoke platform. In addition, TME’s online music platforms also will make music content from SME available on certain designated connected devices, such as smart speakers, television, and in-car audio systems, in mainland China.  

“Extending our cooperation with SME was a natural next step for us,” said Cussion Pang, TME’s Executive Chairman. “We look forward to leveraging our strong distribution channels to explore new ways of music marketing and the promotion of new artists, as well as deepening our reach to Japanese pop culture fans in China. With the music industry in China booming and set to become increasingly important on the international music map, we believe alliances such as these enable our users to have the best possible experience at their fingertips.”

Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment, commented “Sony Music is pleased to extend our valued partnership with Tencent Music to maximize the reach of our artists in the vitally important market of China. We look forward to working with TME to develop further growth in the Chinese music marketplace and drive greater levels of local investment in our global roster of amazing talent, which includes many of the world’s biggest superstars.”

“TME has always maintained a deep and productive cooperation relationship with SME. Our massive, actively engaged user base, vibrant product portfolio and strong appeal to young users, coupled with SME’s leading music library, uniquely position us to not only attract more music lovers but also open more opportunities for artists while delivering value for both,” said TC Pan, TME’s Group Vice President of Content Cooperation. “Looking ahead, we hope to boost the digital consumption of music in China through the connected IoT device market while exploring more possibilities for music marketing, to further enhance our self-reinforcing ecosystem.”

Andrew Chan, Managing Director, Sony Music Greater China, commented, “We are pleased to continue the mutually beneficial relationship between SME and TME. Our renewed partnership will bring even more high-quality music and outstanding artists to TME’s audience and provide music fans in China with a wide range of world-class content choices via compelling licensed digital platforms. Whether coming from China or elsewhere in the world, SME’s artists will leverage TME’s commercial and marketing capabilities to realize their potential in a diversified and dynamic Chinese music market.”

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