China Underground > China Finance > HSBC Taiwan partners with Ascenda to enhance rewards offering

HSBC Taiwan partners with Ascenda to enhance rewards offering

HSBC, the leading global financial services organisation, and Ascenda, the global innovator in loyalty management, today announced a partnership to enhance HSBC rewards propositions and launch a new Traveller’s Card for Taiwanese travellers starting in Q2 2020.

Delivering on HSBC Taiwan’s commitment to develop deep and lasting customer relationships through best-in-class rewards, the bank will leverage Ascenda’s loyalty engine and exchange solutions to accelerate the digital fulfilment of rewards and significantly expand the selection of aspirational redemption content available to HSBC Taiwan customers when using their points.

“We are thrilled to partner with HSBC in Taiwan to enhance the Traveller’s Card’s rewards offering,” said Sebastian Grobys, Chief Commercial Officer, Ascenda. “More seamless and instantaneous redemption experiences, along with an expanded selection of inspiring rewards options, will enable HSBC Taiwan to deepen customer engagement and provide a market-leading travel card.”

The new capabilities are being deployed effective immediately for Traveller’s Card and will be introduced to HSBC Taiwan’s existing customers progressively.

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