China Underground > China Finance > HSBC Taiwan partners with Ascenda to enhance rewards offering

HSBC Taiwan partners with Ascenda to enhance rewards offering

HSBC, the leading global financial services organisation, and Ascenda, the global innovator in loyalty management, today announced a partnership to enhance HSBC rewards propositions and launch a new Traveller’s Card for Taiwanese travellers starting in Q2 2020.

Delivering on HSBC Taiwan’s commitment to develop deep and lasting customer relationships through best-in-class rewards, the bank will leverage Ascenda’s loyalty engine and exchange solutions to accelerate the digital fulfilment of rewards and significantly expand the selection of aspirational redemption content available to HSBC Taiwan customers when using their points.

“We are thrilled to partner with HSBC in Taiwan to enhance the Traveller’s Card’s rewards offering,” said Sebastian Grobys, Chief Commercial Officer, Ascenda. “More seamless and instantaneous redemption experiences, along with an expanded selection of inspiring rewards options, will enable HSBC Taiwan to deepen customer engagement and provide a market-leading travel card.”

The new capabilities are being deployed effective immediately for Traveller’s Card and will be introduced to HSBC Taiwan’s existing customers progressively.

 


Subscribe to China Underground and get the free magazine 'Planet China'

* indicates required

View previous campaigns.

By clicking Sign Up, you agree to our terms and conditions.

You can unsubscribe at any time by clicking the link in the footer of our emails.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Previous

China condemns Hong Kong Protesters as a “political virus”

A Hong Kong policeman was arrested with USD 129,000 in drugs and cash

Next

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.