Bilibili is a platform with a strong user following and a focus on Generation Z (individuals born between 1990 and 2009), the generation driving consumption of online entertainment in China. Bilibili is achieving growth through its main business areas including mobile games, livestreaming and distribution of video content such as professional user generated videos and animation.
Sony believes China is a key strategic region in the entertainment business, and this investment in Bilibili is in line with Sony’s strategy. Additionally, Sony and Bilibili have entered into a Business Collaboration Agreement, pursuant to which the parties agreed to pursue collaboration opportunities in the entertainment field in China, including animation and mobile game apps.
This investment in Bilibili is not anticipated to have a material impact on Sony’s consolidated financial results for the fiscal year ending March 31, 2021.
China-underground.com includes thousands of articles on news, Chinese history, Chinese art, Chinese literature , China pictures gallery, videos, and Chinese cinema.