Last Updated on 2023/04/29
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A Look at the Shifting Attitudes Towards Western Pop Culture in China During Economic Reforms
In 1986, a poster declaring “Youthful Dancesteps”, 青春舞步, was displayed in China, marking a significant turning point in the country’s cultural history. The poster signaled a shift in attitudes towards Western pop culture and music, which had previously been condemned as “bourgeois decadence” by the Chinese Communist Party.
Related article: China in the 80s
During the 1980s, China underwent a series of economic reforms under the leadership of Deng Xiaoping. These reforms aimed to modernize the country’s economy and open it up to the rest of the world. As part of this process, Western pop culture began to make its way into China, along with pop music from Taiwan and Hong Kong. Movies like “Platform” (Zhantai) by Jia Zhangke perfectly depicted the era of great changes in China, capturing the societal upheaval and rapid transformation of the country during the late 20th century.
At first, the government viewed these cultural imports with suspicion. In the early 1980s, the Ministry of Culture issued a statement condemning Western pop music as “spiritual pollution.” But as the decade wore on, attitudes began to change. The government recognized that these cultural imports were popular with young people, and that they could be harnessed to promote social stability and economic growth.
The “Youthful Dancesteps” poster was one of the clearest indications of this shift in attitudes. The poster featured a young man and a young woman dancing to disco music. It was a clear message that disco was now tolerated in China, and no longer seen as a threat to the country’s cultural values.
The poster was part of a broader campaign to promote pop music and dance in China. In 1985, the Ministry of Culture launched the “Four Modernizations” campaign, which aimed to modernize the country’s culture and promote artistic and cultural exchange with the rest of the world.
The introduction of Western pop culture and music had a profound impact on Chinese society. For young people, it represented a new form of self-expression and liberation from the strictures of traditional Chinese culture. It also paved the way for the emergence of a new generation of Chinese pop stars, who combined elements of Chinese and Western music to create a unique style that reflected the country’s changing cultural landscape.
Today, China is one of the world’s largest markets for pop music and entertainment. The country’s music industry has grown rapidly in recent years, and Chinese pop stars are now household names across Asia and beyond. The “Youthful Dancesteps” poster may seem like a small thing, but it was a significant moment in China’s cultural history, marking the beginning of a new era of openness and experimentation that continues to this day.