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A beginner’s guide to social media

Last Updated on 2021/05/14

Are you new to social media and aren’t sure how to navigate your way around the various different platforms? Are you looking to market your brand or business on social media but aren’t sure which platform to choose?

Social media has become a common and integral part of our everyday lives. Today, it is estimated that there are over 2 billion active social media users on the planet. This means more than 1 third of the world’s population is using social media in one way or another.

Social media is a powerful tool to reach new customers and keep in tough with existing ones. However, it can be hard to know where to start. There are different platforms, and each different platform has different functions and features. If you are wanting to choose a platform or just understand the basics of social media, this is everything your need to know.

Why should I choose a platform?

Especially for those who are looking to make use of social media for marketing purposes and to promote their businesses or brands, choosing the right platform is crucial. While all of the various social media platforms are essentially the same in their basics, that they are all social media platform and you can post videos and photos, they are actually all very different and cater to vastly different audiences.

You may find that you are making use of a platform whose demographic is teens but you are selling kitchenware. This most likely won’t work out well for you. When choosing a platform, you need to make sure that your target audience falls part of the demographic and that marketing will be suitable on that platform.


By far, today’s most popular social media platform is Instagram. The platform is every changing and evolving to suit the needs and demands of their users and they are constantly looking for ways to make their platform better and better. Instagram, launched in 2011, has over 1 billion active monthly users making it one of the most popular social media platforms for both businesses and individuals.

Instagram is an everything platform that has an incredibly wide demographic from teens all the way to people who are their parents’ age. This means that Instagram is one of the best platforms for businesses to market on. If you’re able to find the right audience for your business, you can have very successful account. If you want to make this process even more efficient and faster you can use services such as Growthoid that will help you get the followers who will truly engage with your brand. This service is convenient because unlike others, it engages manually in finding the most ideal audience and growing your brand organically.

Another important thing you should know about Instagram is that there are so many different features such as stories, reels, and IGTV, that can be used to show your content in a variety of ways in order to reach the largest number of people possible.


Twitter is the oldest, longest standing, most popular social media platform that is currently still around. Having launched all the way back in 2006, it is practically a dinosaur in the social media world but still popular with over 300 million active daily users. Twitter is a micro blogging style site where you can post short tweets with a character limit as well as videos and images.

Because of the fact that Twitter is so old, it comes with no surprise that their main demographic is millennials. These were the people who were first introduced to twitter when it came about and have grown up with it. It is also a great place for businesses as you can have a bit more of a formal tine and keep a respectable business voice while still being fun and entertaining.


Named the app stores most downloaded app, TikTok seems to have taken the social media world by storm, quickly becoming one of the most popular social media platforms to this date. TikTok was only launched in 2016 and has since managed to accumulate a similar user base to Instagram in a much shorter period of time, and it doesn’t seem as if its going to slow down any time soon.

For those looking to make use of TikTok for their business, you need to think about the fact that their main demographics are that of teens and tweens, which is a generally much younger audience. However, TikTok is a great place for small businesses to be as everyone on the app is quite supportive of everything going on.

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