China Underground > All the latest news about China > Chinese Entertainment & Cinema News > ‘Dreams of Getting Rich’ latest film to release online for Spring Festival

‘Dreams of Getting Rich’ latest film to release online for Spring Festival

(Global Times) Dreams of Getting Rich, the maiden work by Chinese actor-turned-director Song Xiaobao is set for release on major Chinese streaming platforms including iQIYI and Youku on February 12, the first day of China’s Spring Festival, the film’s studio announced on Wednesday.  

This is the second new film to turn to the premium video on demand (PVoD) model for the holiday season following Wang Baoqiang’s The Shaolin Temple: Legend of Debao, which will also release as a PVoD title on the same day. 

“For years, it has been a dream of mine to finish this film. I put all my effort and all my enthusiasm into it. I just want to share this story with audiences,” the new director posted on China’s Twitter-like Sina Weibo on Wednesday. 

The comedy, which Song also stars in alongside actress Ma Li, tells a warm story about how to get rich dating back in the early 1990s. 

Amid the COVID-19 pandemic, PVoD releases enable films to reach audiences in a safe way. Song Jia, head of iQIYI’s film department, said that no matter if they are sitting in cinemas or watching online from home, audiences wish to enjoy well-told stories and feel the positive energy of films. 

Source: Global Times Published: Feb 03, 2021 03:55 PM

Subscribe to China Underground and get the free magazine 'Planet China'

* indicates required

View previous campaigns.

By clicking Sign Up, you agree to our terms and conditions.

You can unsubscribe at any time by clicking the link in the footer of our emails.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Previous

‘A Writer’s Odyssey’ creates visual feast milestone

Stills from Weaving A Tale of Love

Next

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.