China Underground > Entertainment > Meitu teams up with Pinkfong to launch a Baby Shark-themed AR filter that encourages handwashing

Meitu teams up with Pinkfong to launch a Baby Shark-themed AR filter that encourages handwashing

On April 13th, Meitu partnered with the renowned entertainment brand Pinkfong to launch a Baby Shark themed hand-washing filter, which combines the cute and well-known character with hand-washing to call for a science-based hand washing routine among its users in fighting against COVID-19.

The filter has been released on BeautyPlus, Meitu’s flagship overseas product, and is accessible to all users.

As one of Pinkfong’s renowned IPs, Baby Shark has been widely praised since its debut and it has soon won itself massive favor from global markets and become one of the world’s hottest characters. Meitu and Pinkfong had already released a total of 11 amazing filters in BeautyPlus and BeautyCam last year, which generated more than 6.5 Million downloads.

Smart Study’s Pinkfong brand entertains children and adults around the world. The Pinkfong YouTube channels have garnered more than 27 billion views and more than 53 million followers. Recently, Pinkfong added a hygienic twist to the song, releasing “Wash Your Hands with Baby Shark” to help families teach their children how to properly wash hands, which amassed 8 miilion YouTube views as of April 9. To encourage users to shoot and upload hand washing videos and fight COVID-19, Pinkfong has also launched a #BabySharkHandWashChallenge campaign.

In this cooperation, the two parties have formed a powerful combination using the famous Baby Shark and Meitu’s cutting-edge technologies to promote good hygiene and positive habits to better protect us in the fight against COVID-19. Meitu’s Overseas Business Lead Ian Wu said, “Meitu will continue to develop and further deepen its cooperation with Pinkfong. We would like to fully explore the potential of the IP’s commercial value while bringing a supreme experience to our users.”

Subscribe to China Underground and get the free magazine 'Planet China'

* indicates required

View previous campaigns.

By clicking Sign Up, you agree to our terms and conditions.

You can unsubscribe at any time by clicking the link in the footer of our emails.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.


Interview with Jill Tang, Entrepreneur & Community Builder

Interview with Joshua Wong: the handling of the coronavirus epidemic in Hong Kong


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.