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Why “Losing Face” Changes How Chinese Players Gamble Online

The rise of online gambling, in general, and online casino games specifically, can be attributed to the convenience of access, privacy, and the variety of options. Yet, upon closer inspection, one could note that probabilities and tactics of the game are not the only factors influencing the behavior. In fact, a considerable share of that comes from a specific cultural phenomenon of mianzi, also known as “face.” The concept of mianzi stands for a person’s reputation, honor, and dignity. It is traditionally discussed in social and business-related settings, as well as in the context of family expectations. But it does not end there. Rather, Mianzi impacts people’s approaches to risk-taking, managing success, and handling failures – and gambling encompasses all three at once. Even though online games might look as a secluded activity, mianzi remains relevant in the process. It merely turns inward, to the very sense of selfhood and self-perception. People hardly ever consider their losses as a mere feature of a game that “happens to everyone”. They tend to associate them with personal failures and flaws.

How Losses Influence Player Behavior

At that point, the game changes. Gamers no longer just quit and continue later when they experience a losing streak. Instead, the desire for making up for their mistakes appears – either for proving themselves or for compensation. Risk levels soar; the sessions become longer; the stakes grow bigger; rational assessments give way to emotional ones. While describing this approach to losses as “chasing” seems natural, in that particular case, it reaches much further. This is about balancing the situation. Quitting a game in the losing position is considered a form of defeat, thus implying failure, which directly contradicts mianzi. As a result, some gamblers choose to increase the stakes and make a quick comeback.

Different Reactions to Losing

Yet, the other approach to losses exists, too. While being less common, it is based on the same principles as the previous one. It is about limiting the damages and avoiding risks as much as possible. Players reduce their stakes and become more careful. Again, the core principle of keeping Mianzi intact works, although in the reversed order. Winning brings a quite different kind of impact. While the winnings give people a good financial boost, it also creates confidence. They are convinced in their expertise, right choice-making, and ability to succeed. Naturally, this feeling can be pretty strong and even misleading. Thus, when luck plays an important role in victory, the connection between skill and success easily appears.

The Psychology of Winning and Continuing to Play

As a result, players feel inspired to continue their game. In most cases, that is hardly caused by greed. On the contrary, they wish to keep that feeling of accomplishment and retain control over the process, which is why many continue to play online casino for real money even after a series of wins. While quitting seems like an obvious choice in theory, it becomes much harder in practice. One does not want to leave the moment of confirmation.

Emotional Impact of Losses

On the contrary, losses usually last longer. While they can bring frustration, humiliation, or even denial, the latter option is more widespread. Gamblers continue playing for rapid recovery, or they quit altogether because they refuse to deal with the aftermath. Whatever it may be, people’s emotions hardly remain unbiased in that case. Although online gambling is a secluded practice, the social pressure persists. Gamblers discuss the game with their friends, share stories on internet forums, and talk to their relatives. There is always some kind of encouragement since it is much easier to tell people about their victories than their failures. Although this is only a partial truth, it carries certain expectations anyway.

Social Influence and the Role of Mianzi

Here, mianzi returns again. In their attempts to gain glory, players take unnecessary risks. At the same time, they prefer to conceal any losses. While nothing is explicitly mentioned in most cases, social perception and opinion still influence people’s decision-making. That effect is no less impactful even if it is imaginary. Ironically, this cultural pressure is also a part of what makes online gambling attractive to many Chinese gamblers. Compared to physical casinos, online platforms guarantee privacy and security, especially in terms of personal data and finances. No one can watch what is going on there, meaning that neither success nor failure can trigger any consequences.

Privacy and Its Double-Edged Effect

This creates an illusion of security for people who play online. They can afford to take more risks without outside pressure. However, the process itself remains internal. It only gets more private, which does not change anything regarding the issue of reputation.

Conclusion

In conclusion, gambling is much more than probability and statistics for many Chinese people. They have some peculiar relation to it that influences their behavior and decisions. Their mianzi determines how they gamble and handle their wins or losses. Understanding this phenomenon does not change anything. But now it is possible to understand the reasoning behind that kind of actions. Moreover, this knowledge can help to take a step back and reconsider the situation from another angle.

Featured image: Unsplash

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