China Underground > Events > 2021 China Shanghai International Boat Show

2021 China Shanghai International Boat Show

Date(s) - 01/04/2020 - 03/04/2020
All Day

Shanghai World Expo Exhibition & Convention Center

Location Address No.1099 Guozhan road, Pudong District, Shanghai, China

City Shanghai



The 2021 China (Shanghai) International Boat Show (“CIBS2021”), jointly organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., China Boat Industry & Trade Association, Shanghai Association of Shipbuilding Industry, and Shanghai Science and Technology Exchange Center (SSTEC), will return to the Shanghai World Expo Exhibition & Convention Center (No. 1099, Guozhan Road, Pudong New Area, Shanghai) from April 1 to April 3, 2021, to overturn the conventional thinking of the industry and bring unprecedented innovation and reform to the industry from yacht to the water leisure lifestyle.

In 2021, CIBS will transform from traditional transaction marketing to more personalized experiential marketing through “exhibition, activities, and meetings” and build more platforms for visitors and exhibitors to exchange and experience. Therefore, exhibitors are brought closer to users. In addition to meeting the personalized needs of customers, CIBS can also promote the corporate brand value and the future development trend of the industry.

So far, exhibitors specialized in boats and yachts, accessories of boat and yacht equipment and water sports, such as Beneteau, Yamaha, Speedo Marine, Jeanneau, Suzuki, Honda, Blue Whale, Huanzhu, CHI FU MON, 3M, HIDEA, Hanhai, ePropulsion, MSD, Canglong Power, Huasheng, Anqidi, Parsun, Ocean, etc., have gained an advantage due to relatively large booths. The reservation of booths has heated up.

Rebirth, cross-border coordination empowering the industry

Although the Black Swan arrives one after another in 2020, CIBS has never stopped exploring or striving to transform the industry to find business opportunities for exhibitors and enrich the industry structure. This September, CIBS launched “Welcome To My Place · China Lure Tour”, a comprehensive offline activity around water entertainment and leisure sports tourism and small and micro exhibitions, which integrated boats and yachts, accessories, water attractions, industry celebrities and tourism into the market and received much attention and support from the industry.

CIBS and its partner Shanghai International Lure Fishing Show, together with all the exhibitors, including Mercury, Suzuki, Xinghan, BOTE, Haibo, etc., launched this tour around Lure water sports in more than 50 fishing ponds in 20 cities across China, covering the ocean, rivers, lakes, streams, big game fishing, and other fishing scenes. CIBS has already held a successful event in Sanya, Hainan in September and is actively preparing for Shanghai.

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