China Underground > Essential guide to China > Instagram marketing for Chinese brands: grow your strategy

Instagram marketing for Chinese brands: grow your strategy

There are currently over 1.3 billion active users on Instagram every month. If you have a business or a brand, marketing on this platform can be very beneficial and you can reach a wide audience and boost your brand awareness. Instagram is also a way to do free organic marketing or affordable paid advertising through the many paid ad options on the app. If you are interested in growing your marketing strategy on Instagram, here are a few effective ways that you can go about doing just that so keep reading.

Instagram automation tools

As you may already know, Instagram automation tools allow you to access hidden audience insight which will allow you to optimize your Instagram account and make your content more visible. All it takes is using the right social media tools which can help you manage your Instagram account better. There are many platforms available to help you achieve this and these apps can help you plan and schedule your posts in bulk, create customized posts, schedule the best times to post on Instagram, manage collaboration and also analyze your account analytics for better promotions on the app. This will help you determine what works and what social media strategy you should revaluate.

Use a business account

If you run a business, you must ensure that you are using an Instagram business account. These accounts are specifically designed for businesses and brands and give you access to more tools such as analytics, the ability to share links, and the options to use Instagram’s many paid promotion options. Having a business account is vital, however, you must keep in mind that you cannot have a private account and that you will need to keep your account public. With a business account, you will get detailed analytics available for every post which helps you track engagement, views, profile visits, and followers. Additionally, you will be able to access information regarding the location, age, and gender of your followers as well which will help you target your audience correctly.

Consistency

The key to success in business ( and on Instagram) is consistency. If you have a brand or a business on Instagram, you need to consistently provide your audience with high-quality content and engagement. This is the only way you will build visibility online and boost your brand awareness. Being consistent on Instagram also works in your favor regarding the algorithm because people who don’t post consistently, experience far less visibility.

Interact with the audience

Lastly, you need to engage with your audience regularly. This can include replying to direct messages, and comments and even engaging via Instagram stories with polls and questionnaires that will allow you to get to know your audience on a deeper level. Interacting with your audience also builds a relationship with them and inspires loyalty which will motivate them to support your business. This will in turn boost sales and increase profits for you. Interacting is also a way for you to build new and trustworthy relationships with will help you attract new customers. This gives your business a good reputation and makes you likable. Apart from that, it adds a human element to your business or brand which people appreciate more than the auto-generated replies that many businesses and brands use these days.

As a business, you cannot ignore Instagram as a strong form of marketing and keeping in touch with your customer base. With over 1.4 billion people on Instagram monthly, you should not ignore this as a golden opportunity to reach a massive audience and boost your brand awareness.

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